College Athletes Aim to Put Price on ‘Priceless’

http://rss.nytimes.com/c/34625/f/640350/s/38b7163a/sc/33/l/0L0Snytimes0N0C20A140C0A30C280Csports0Cncaafootball0Ccollege0Eathletes0Eaim0Eto0Eput0Eprice0Eon0Epriceless0Bhtml0Dpartner0Frss0Gemc0Frss/story01.htm

A ruling allowing Northwestern University football players to unionize has highlighted the growing battle over how much college players should share in the billions of dollars they generate.

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