‘Without SEIU this shit would not have happened,’ Marco says. ‘Fast-food workers are not going to self-organize. They’ve been so beat down for so long by circumstances and an anti-labor environment. You look at the Civil Rights Movement—a lot of that was top-down, orchestrated movement.’ The Service Employees International Union (SEIU)-backed campaign to organize fast-food workers nationwide is on a roll. It’s entering its second year in the public eye, having staged four one-day strikes, culminating in a 60-city walkout on August 29. It’s a bold move by one of the nation’s largest unions to organize an unorganized private-sector workforce numbering in the millions. The movement has no official name, though each city-level campaign has one: Fast Food Forward in New York, Raise Up MKE in Milwaukee, We Can’t Survive on $7.35 in St. Louis,Stand Up KC in Kansas City, and, in Chicago, Fight for 15(which refers to a $15 minimum wage and has become the name most commonly used for the national campaign). The campaign has revived the use of the strike to build worker solidarity and employs a strategy of minority unionism, which aims to build a core of militant workers who can sidestep labor law that nowadays hinders worker organizing more than abuses by management. Most importantly, the fast-food organizing campaign has set in motion thousands of working poor, mainly African Americans and Latinos, who are acting collectively to better their lives.
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